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12 x 12 Contributor

Julie Hedlund

Before Julie Hedlund founded The 12 x 12 Picture Book Writing Challenge, she had neither an agent nor any published books. She started 12 x 12 as a way to motivate herself to write more in order to achieve her writing goals. The rest, as they say, is history. BUT if you’re interested in knowing more about her, read on.

Julie is an award-winning picture book author. Her books include OVER, BEAR! UNDER, WHERE? (Philomel, 2021), MY LOVE FOR YOU IS THE SUN (2014) and A TROOP IS A GROUP OF MONKEYS (2013), both published by Little Bahalia Publishing. Her next book, SONG AFTER SONG: THE MUSICAL LIFE OF JULIE ANDREWS, will release September, 2023 from Little Bee Books.

In addition to 12 x 12, Julie is also a co-founder of Picture Book Summit, an annual online conference, and the co-creator (with Emma Walton Hamilton) of The Complete Picture Book Submissions System. 

Julie is undaunted by cold and snow, given that she grew up in Northern Michigan and now lives in Boulder, CO. She draws daily inspiration from her two (almost grown) children, her wacky whoodle puppy, and the view of Rocky Mountain National Park outside her office window.

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Financial Need Scholarship Guidelines

All applications will be accepted ONLY via the Financial Need Scholarship form HERE.

The application period is November 1 – 30, 2025.

You will need the following items to complete the application form:

  1. Your bio, written in third person using no more than 250 words. Please include any writing credits.
  2. A short statement about why you write picture books and what you hope your work brings to the children’s book market in no more than 250 words and written in first person.
  3. A short statement describing the nature of the financial need/circumstances using no more than 250 words and written in first person.
  4. A photo of yourself that can be used in 12 x 12 social media posts and communications, if you are awarded a scholarship.
  5. A query letter for the picture book manuscript you are submitting with your application saved as a WORD doc (.doc or .docx) using this naming convention: FIN_FIRSTNAME_LASTNAME_QUERY_LETTER.doc or .docx (Replace the first and last name with your first and last name.)
  6. One picture book manuscript of 1,000 words or less, saved as a Word doc (.doc or .docx). The title, art notes, and/or backmatter do not count toward the manuscript’s word count.
  7. Do not include illustrations or photos with your manuscript. Author-Illustrators are encouraged to apply, but applications will be judged based on writing only.
  8. Use this naming convention for your Word doc: FIN_FIRSTNAME_LASTNAME_TITLE_OF_YOUR_MANUSCRIPT.doc or .docx (Replace the first and last name with your first and last name. Replace TITLE OF YOUR MANUSCRIPT with the title of your manuscript.)
  9. Pitches for two additional completed picture books.
  10. One or more of the following must be included with your application: your Instagram handle, your Bluesky handle, your Twitter/X handle, your Facebook profile, or your website URL.

 

Ready to apply? Click the button below and submit your application by November 20, 2025.

I'm Ready to Apply Now >

Diversity Scholarship Guidelines

All applications will be accepted ONLY via the Diversity Scholarship form HERE.

The application period is November 1 – 30, 2025.

You will need the following items to complete the application form:

  1. Your bio, written in third person using no more than 250 words. Please include any writing credits.
  2. A short statement about how your work brings an underrepresented voice to picture books using no more than 250 words and written in first person.
  3. A photo of yourself that can be used in 12 x 12 social media posts and communications, if you are awarded a scholarship.
  4. One picture book manuscript of 1,000 words or less, saved as a Word doc (.doc or .docx). The title, art notes, and/or backmatter do not count toward the manuscript’s word count.
  5. Do not include illustrations or photos with your manuscript. Author-Illustrators are encouraged to apply, but applications will be judged based on writing only.
  6. Use this naming convention for your Word doc: DIV_FIRSTNAME_LASTNAME_TITLE_OF_YOUR_MANUSCRIPT.doc or .docx (Replace the first and last name with your first and last name. Replace TITLE OF YOUR MANUSCRIPT with the title of your manuscript.)
  7. A query letter for the picture book manuscript you are submitting with your application, saved as a WORD doc (.doc or .docx) using this naming convention: DIV_FIRSTNAME_LASTNAME_QUERY_LETTER.doc or .docx (Replace the first and last name with your first and last name.)
  8. Pitches for two additional completed picture books.
  9. One or more of the following must be included with your application: your Instagram handle, your Bluesky handle, your Twitter/X handle, your Facebook profile, or your website URL.

 
 

Ready to apply? Click the button below and submit your application by November 30, 2025. We can’t wait to read your application!

I'm Ready to Apply Now >